How My German University Has Increased Their Conversion Rate By 85%
MyGermanUniversity is Germany's largest Database of English-taught Master programs.
About The Client
MyGermanUniversity aim to offer international students independent and professional advice. Therefore, they list all available study offers on MyGermanUniversity.com — while many other portals or agencies only list or recommend those (private) universities that pay for exposure.
37%
Improved
Cost Per Click
37%
Increase In Page
Conversion Rate
37%
increase
in Lead Quality
37%
Improved
Cost-Per-New-Client
Overview The Goals
- Reach out to more potential international students who want to study in Germany in English.
- Maximize Conversions to meet or exceed the industry average of 10%.
- Get potential traffic from the whole world.
- Get more participants for the weekly webinar.
- Get everything measurable (effectiveness of all traffic channels).
The Approach
- Create campaigns for each program.
- Set up conversion tracking (we track everything).
Action Steps
As with all new clients, the first step was to research the client's industry to explore various opportunities to advertise their business online. I saw that Google AdWords was going to be the best choice for this client and we began developing a strategy.
After comparing how much they could budget (Student Acquisition Cost) with the price of clicks and potential conversion rates, it was obvious that a dedicated Pay-per-click (PPC) campaign was worthwhile. The next step in the process was to continue researching the market to learn about the competition's use of keywords, users' search habits and how they used search engines in the local area.
Armed with this information, I was able to identify the best way to advertise the client's services for this particular campaign. Next, it was time to follow the golden rule of marketing campaigns: "Never start a marketing campaign without a dedicated landing page."
The landing page was created to match the relevant search for maximizing the Conversion Rate (CR) of all incoming visitors. I performed A/B testing on the ads and the landing page in order to continually improve the CR of the campaign.
Results
In just one month, my client saw amazing results!
- Conversion Rate of 30–36%
- An 85% increase in quality leads
With dedicated attention to research and testing, plus the implementation of good marketing practices, I was able to help My German University reach targets far beyond their expectations. The positive results led them to explore what other avenues of digital marketing I could help them with, and they are continuing to see exciting results as their business grows.
We Developed A Great Partnership With Monzurul And His Team And Their Dedication To Our Digital Ads Campaign Is Evident In All Aspects Our Business Online. We Appreciate Their Attention To Details And Creative Approach To Bringing Our New Exhibit To Life Online.
Recognition
There Aren't Many Premier Google Partners. We're One Of Them.
Only a handful of pay-per-click management companies have earned Premier Partner Status. The badge is awarded to agencies that have shown outstanding results for their clients over an extended period of time. We're proud to be part of that revered group.
Learn More About Us →Frequently Asked Questions
For your convenience, here are some answers to questions our customers commonly ask. This way, you can find the information you need more quickly.
Many different factors determine the cost of online marketing. Every one of our clients is willing to spend a specific amount of money based on how many areas they are servicing. It really depends on how many leads you want to receive in a month and how competitive is your local area.
Yes! There are many ways to generate leads for your business. We all love free. Our favorite free method to generate leads is to create and optimize your Google My Business account. You'll be able to get reviews, and reviews help you get more customers when prospects are searching for your business. Having a Google My Business profile seriously enhances your overall marketing efforts.
It's simple. All you have to do is click the button to schedule a call with us. You'll be asked to fill out an application, so we get to know you and your business before our call. On the call, we'll be able to help you immediately if you answer the questions honestly.
There are no contracts. You're not tied down. If you're not happy, there are no strings attached. Obviously, we'll do everything in our power to make sure you are getting the exact customers you want for your business. If for whatever reason, you're unhappy, we request a 30-day notice before either putting your account on pause or canceling altogether.
Again, this is on a "per case" basis. If you only have $1,000 to spend, you could easily go through $1,000 in a day if you don't know what you're doing. If we're managing your Google Ads for you, we set daily limits based on how many leads you want to get each month.
We wish we could give you a guaranteed number of leads per day, but it all depends on how many people are searching for your service in your targeted area daily. We aim to get you to pop up for as many searches as possible, so you're the first company they call. The number of leads per day also depends on how much money you spend each month on ads. We like budgets.
The custom rental website will be given to our clients. If you become our client, we'll gift you the site 100% free of charge. If you just want the website, we can build it for you, but it's cheaper for you just to hire us to run your Google Ads.
Yes! We're amazing at managing any of the popular social platforms like Youtube, Facebook, Twitter, TikTok, Pinterest, and more. However, what we love MOST is Google Ads. We're the leading experts in generating leads using Google Ads.
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