Bluffdale Dental Has Done Over $1.1 Million In Sales With The Help Of WebnWell

Bluffdale Dental specialize in General, Cosmetic and Surgical Dentistry.

Bluffdale Dental Case Study
Dental practice team

About The Client

Bluffdale Dental is committed to providing accessible dental care to our local community. We prioritize affordability while ensuring our friendly and dedicated staff delivers exceptional service. Our primary objective for this dental practice was to optimize revenue generation, prompting us to launch a robust advertising campaign on Google.

19%
Improved Cost Per Click
26%
Increase In Page Conversion Rate
67%
Increase in Lead Quality
25%
Improved Cost-Per-New-Client
Team working in meeting room

Overview The Goals

  • Attract prospective local patients seeking quality dental care in the neighbourhood.
  • Achieve and surpass industry standards with a conversion rate of at least 10%.
  • Drive global online traffic to the dental practice website.
  • Increase participation in weekly dental webinars.
  • Ensure comprehensive measurement of the effectiveness of all traffic channels.

The Approach

  • Create campaigns for each program.
  • Set up conversion tracking.

Action Steps

As with all new clients, the first step was to research the client's industry to explore various opportunities to advertise their business online. I saw that Google AdWords was going to be the best choice for this client and we began developing a strategy.

After comparing how much they could budget with the price of clicks and potential conversion rates, it was obvious that a dedicated Pay-per-click (PPC) campaign was worthwhile. The next step in the process was to continue researching the market to learn about the competition's use of keywords, users' search habits and how they used search engines in the local area.

Armed with this information, I was able to identify the best way to advertise the client's services for this particular campaign. Next, it was time to follow the golden rule of marketing campaigns: "Never start a marketing campaign without a dedicated landing page."

The landing page was created to match the relevant search for maximizing the Conversion Rate (CR) of all incoming visitors. I performed A/B testing on the ads and the landing page in order to continually improve the CR of the campaign.

Google Ads results dashboard

Results

In just one month, Bluffdale Dental saw amazing results!

  • Conversion Rate of 25–37%
  • A 59% increase in quality leads
  • Over $1.1 Million in total sales

With dedicated attention to research and testing, plus the implementation of good marketing practices, I was able to help Bluffdale Dental reach targets far beyond their expectations. The positive results led them to explore what other avenues of digital marketing I could help them with, and they are continuing to see exciting results as their business grows.

We Developed A Great Partnership With Monzurul And His Team And Their Dedication To Our Digital Ads Campaign Is Evident In All Aspects Our Business Online. We Appreciate Their Attention To Details And Creative Approach To Bringing Our New Exhibit To Life Online.

Bryan MitchellFounder Of Mitchell Solicitors
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Recognition

There Aren't Many Premier Google Partners. We're One Of Them.

Only a handful of pay-per-click management companies have earned Premier Partner Status. The badge is awarded to agencies that have shown outstanding results for their clients over an extended period of time. We're proud to be part of that revered group.

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Monzurul Hasan — Marketing Team Leader
Monzurul HasanBusiness Lead
  • 10x Meta Blueprint Certified.
  • HubSpot Certified Inbound Marketer.
  • 8x Google Ads & Microsoft Ads Certified.
  • Conversion Rate Optimization Professional.
  • Google Analytics & Google Tag Manager Certified.